Competitive Intelligence Know!Books


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    Coming soon:
  • Know! Competitive Intelligence: Launching and Managing Your CI Project
  • Know! Competitive Intelligence: Analysis & Insights
  • Know! Competitive Intelligence: Software Tools
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Know! Competitive Intelligence: Human Source Collection Know! Competitive Intelligence: Human Source Collection New!
Product ID: CI-120

An essential part of competitive intelligence research, Human Source Collection (often called primary research) tends to provide the highest value intelligence information. This part of the Competitive Intelligence Series focuses on this Third Function of the Intelligence Cycle by taking you through the components necessary to successfully research human sources. You will find discussions and on how and when to use human sources for intelligence applications, identifying sources, interviewing strategies and techniques, steps for preparing and conducting interviews, and trouble-shooting obstacles. This step-by-step guide also outlines intelligence gathering at trade shows and conferences, as well as how to build your network of contacts and monitor developments through your network
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Know! Competitive Intelligence: Published Source Collection Know! Competitive Intelligence: Published Source Collection New!
Product ID: CI-110

There are many publications that cover sources for gathering published information for Intelligence. They tend to focus on the What and Where, and often overlook the How an essential component to uncovering vital Intelligence information. This part of the Competitive Intelligence Series focuses on this Second Function of the Intelligence Cycle (also called secondary research or literature searching) by guiding you through the process of researching published sources for CI applications. Whether you're just starting out or refining your techniques, this guide presents a holistic view of Intelligence research in relation to the Intelligence Process. It helps you develop solid research methods for Intelligence information gathering and analysis support. It steers you through the universe of resources that are at your fingertips, the process of conducting a search for intelligence information, as well as offers you practical tips for saving time and money and gaining a research edge. It also contains other unique content like convenient search templates and charts of source categories for fundamental types of CI analysis.
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