Know! Competitive Intelligence: Human Source Collection
Know! Competitive Intelligence: Human Source Collection

Product #: CI-120
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An essential part of competitive intelligence research, Human Source Collection (often called primary research) tends to provide the highest value intelligence information. This part of the Competitive Intelligence Series focuses on this Third Function of the Intelligence Cycle by taking you through the components necessary to successfully research human sources. You will find discussions and on how and when to use human sources for intelligence applications, identifying sources, interviewing strategies and techniques, steps for preparing and conducting interviews, and trouble-shooting obstacles. This step-by-step guide also outlines intelligence gathering at trade shows and conferences, as well as how to build your network of contacts and monitor developments through your network.



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