Stay informed about Knowledge
inForm:
- Knowledge inForm, Inc. Announces Partnership
with Insight Marketing Systems
QUINCY, Ma. – September 6, 2006 – Knowledge
inForm, Inc. is pleased to announce today
that it has partnered with Insight Marketing
Systems (IMS) to provide enterprise content
management consulting services to complement
IMS’ Research Reporter, an information
management software system for market research
professionals.
“Research Reporter is the world’s
leading market research management system.
We believe its complete and integrated focus
on the research function can significantly
enhance the value of an organizations market
research,” said Samantha Chmelik, Principal,
Knowledge inForm. “We have examined
multiple content management systems and found
Research Reporter to be an advantageous solution
for research departments. We are pleased
to have a formal relationship with Insight
Marketing Systems to optimize the Research
Reporter implementation process for their
and our clients.”
“One of the key attributes to ensuring
the success of any Research Reporter implementation
is having people involved who understand
not just the MR process but also the relationship
between information architecture and accessibility” said
Daryl Maloney McCall, VP Sales and Marketing,
Insight Marketing Systems. The Knowledge
inForm consultants all have significant experience
in this area, helping companies develop their
market intelligence capabilities, skills
that complement the Research Reporter implementation
process”.
Knowledge inForm and Insight Marketing Systems
will provide a complete enterprise content
management implementation process. Knowledge
inForm will conduct the initial information
audit, aid in the software customization
process, and craft the software launch strategy.
Insight Marketing Systems will install and
customize Research Reporter, as well as consult
on the software launch strategy.
The companies will be co-exhibiting at the
following conferences:
•
AMA
Marketing Research Conference in Chicago,
September 10 thru 13
•
The
Market Research Event in Los Angeles,
October 22 thru 26
About Insight Marketing Systems
Since its inception in 1992, Insight Marketing
Systems has been working with a broad range
of enterprises to improve the speed and
effectiveness of their marketing information.
In 1999, using a combination of competencies
in marketing research, strategic planning
and systems development, Insight Marketing
Systems developed Research Reporter, a
marketing information management system
that provides large and mid-range enterprises
with the ability to:
•Control access to and re-use content-rich
information
•Track and communicate information on multiple
projects
•Automate project processes
Research Reporter was released in February
2001, and has since been adopted by a broad
range of large and mid-sized enterprises
around the world.
More information is available at www.researchreporter.com.
About Knowledge inForm, Inc.
Knowledge inForm, Inc. is market intelligence
and competitive intelligence consulting
and training firm that helps companies:
• integrate research results and corporate
strategies,
•
create enterprise content management systems,
and
•
train employees in market intelligence and
competitive intelligence tools and techniques.
Knowledge inForm assists companies in developing
and managing competitive information and
intelligence assets to minimize risks, identify
opportunities, and develop strategies aligned
with market and competitive developments
and realities. Through downloadable electronic
Know!Books, seminars, and consulting services,
Knowledge inForm helps business professionals
guide their companies through various stages
of development to maximize their understanding
of their industries, competitors, and customers.
More information is available at www.knowledgeinform.com.
- Knowledge inForm, Inc. Announces
E-Book Licensing Agreement with Gale
Virtual Reference Library.
QUINCY, Ma. – June 27, 2006 -
Knowledge inForm, Inc. is pleased to announce
today that it has licensed its series of
electronic books to Gale Virtual Reference
Library, Thomson Gale’s platform
for delivering electronic reference material.
The e-books cover popular management and
business topics, including market research,
competitive intelligence, and business
financing. Gale Virtual Reference Library delivers electronic reference materials
in a convenient, easily searchable, downloadable
format.
“This is the leading edge of business
reference books and guides. For professionals,
accessing the right information when and
where they need it is critical. By using
Gale Virtual Reference Library, users can
find and download information and content
they want at any time, without shipping
costs or delays, and apply knowledge from
the e-books quickly and efficiently” said
Samantha Chmelik, Principal, Knowledge
inForm. “Our e-books offer the flexibility
and convenience business users need. People
can learn about current business practices,
resources, and ideas faster –without
the limitations of traditional print publishing.
Since the books are digitally stored, users
can also access or bring reading selections
on business travels or from office to office.”
The Knowledge inForm e-books are under
the Know!Books Press imprint. Current titles
in Gale Virtual Reference Library include:
- The Entrepreneur’s Showcase:
Market Research for Small Businesses & The
Woman Entrepreneur’s Guide to Financing
a Business
- Know! Competitive Intelligence:
Published Source and Human Source Collection
- Know! Market Research & Analysis:
Fundamental to Advanced Techniques.
Written for the entrepreneur or small
business person, The Entrepreneur’s
Showcase: Market Research for Small Businesses & The
Woman Entrepreneur’s Guide to Financing
a Business provides an overview of the
market research process, outlines various
types of business research, presents project
management techniques, and discusses the
various methods for financing a business.
Know! Market Research & Analysis:
Fundamental to Advanced Techniques describes
the market research topics and techniques
needed by any business or industry to examine
and analyze its market. The areas of research
covered include: the Marketing Mix, customers,
competitors, industry/market, and vendors/suppliers.
Know! Competitive Intelligence: Published
Source Collection and Human Source Collection is geared to help business researchers
and research managers develop solid research
methods towards developing intelligence.
Covering the two main types of competitive
intelligence research, these guides present
the purposes, applications, process, and
techniques for each type of research, as
well as practical tips for gaining an edge
in intelligence research.
About Knowledge inForm, Inc.
Knowledge inForm, Inc. is market intelligence and competitive intelligence consulting and training firm that helps companies: integrate research results and corporate strategies, create content management systems to organize research data and reports, and train employees in market intelligence and competitive intelligence tools and techniques. Knowledge inForm assists companies in developing and managing competitive information and intelligence assets to minimize risks, identify opportunities, and develop strategies aligned with market and competitive developments and realities. Through downloadable electronic Know!Books, webinars, seminars, and consulting services, Knowledge inForm helps business professionals guide their companies through various stages of development to maximize their understanding of their industries, competitors, and customers. More information is available at www.knowledgeinform.com.
- SLA AND CLICK UNIVERSITY ANNOUNCE COMPETITIVE
INTELLIGENCE CERTIFICATES PROGRAM
Courses Developed by Knowledge inForm Will Advance Info Pros as Strategic Assets
Baltimore, Maryland, USA, 13
June 2006 -
The Special Libraries Association (SLA)
will offer SLA members three new competitive
intelligence (CI) certificates through
Click University, the first and only
online learning system for post-graduate,
practicing librarians and information
professionals. The CI certificates program
will consist of three different levels
of curriculum so that information professionals
may choose their courses based on their
function within their organizations.
SLA will work in partnership with Knowledge
inForm drawing on the intelligence, research,
and training expertise of its principals
Cynthia Cheng Correia and Samantha Chmelik
to design and develop the program. A blended
learning approach, combining online modules
with instructor-led classroom training,
will be incorporated into all three certificates.
Courses will begin in late 2006 and will
be open to those working towards a CI certificate
as well as to those SLA members who wish
to take occasional courses to enhance their
professional development and expertise.
The programs will be appropriate for seasoned
CI professionals as well as library and
information science (LIS) professionals
that are not currently performing a CI
function. A third certificate will be a
dual certificate combining the two.
”Click U is celebrating its one
year anniversary this week, and I am so
thrilled that we are now offering programming
that puts CI training and the CI certificates
within reach of SLA members,” said
SLA CEO Janice R. Lachance. “SLA
members want and need high quality training
provided by experienced professionals.
They also need curricula designed specifically
to enhance their capabilities. In this
particular realm, they also can expect
the necessary theoretical and practical
components to CI training that we strive
to offer to SLA members through Click U.
It is through participation in programs
like the Click U CI Certificates Program
that our members will be seen as the valuable
and indispensable assets that they can
be.”
About SLA
The Special Libraries Association (SLA)
is a nonprofit global organization for
innovative information professionals
and their strategic partners. SLA serves
more than 11,000 members in 75 countries
in the information profession, including
corporate, academic, and government information
specialists. SLA promotes and strengthens
its members through learning, advocacy,
and networking initiatives. For more
information, visit us on the Web at www.sla.org.
About Click University
Click University is an online learning
community focusing on continuing professional
education for knowledge workers around
the world. Click is primarily designed
to train librarians and information professionals
in core skills such as software and technology
use; management, communications, and
leadership strategies; and effective
practices and methods for the collection,
sharing, and use of information and knowledge
in the modern working world. For more
information about Click U., go to www.clickuniversity.com.
About Knowledge inForm
Knowledge inForm, Inc. is a training and
consulting firm specializing in competitive
intelligence and market intelligence.
Knowledge inForm assists companies in
developing and managing competitive information
and intelligence assets to minimize risks,
identify opportunities, and develop strategies
aligned with market and competitive developments
and realities. Through downloadable electronic
Know!Books, webinars, seminars, and consulting
services, Knowledge inForm helps business
professionals guide their companies through
various stages of development to maximize
their understanding of their industries,
competitors, and customers. More information
is available at www.knowledgeinform.com.
- Knowledge inForm, Inc. Unveils New
Series of Market Research and Business Skills
Webinars
QUINCY, Ma. - August 30, 2005
- Knowledge inForm, Inc. unveiled its new
series of training webinars for market research
and business professionals, designed to
support their continuous professional development,
at all experience levels. The hour-long
sessions include a variety of market research
and business-related topics; instructional
materials, reference guides, case studies,
best practices, and question-and-answer
segments are used. The online format enables
business professionals to develop their
market research and business skills at a
location convenient for them.
The market research webinars are targeted
towards marketing professionals at all experience
levels and small business professionals
who need to learn about marketing and market
research to grow their businesses. Current
topics include:
- Market Research Techniques: Position
and Promotion
- Market Research Techniques: Price
- Market Research Techniques: Product
- Who Are You? Using Segmentation to Identify
and Analyze Customers
The business skills webinars are targeted
towards any business professional who needs
to gain proficiency in a particular area.
Current topics include:
- Know! Project Management
- Know! The RFP Process: From Writing
the RFP to Evaluating Vendors
- Website Metrics: How to Evaluate the
Success of Your Website
- What Do You Want to Know? How to Design
an Effective Survey
These market research and business skills
webinars are designed to complement Knowledge
inForm's customized consulting, training,
and advisory services. Participants can
register for webinars and find new titles
in the Know!Products section of the company's
website, www.knowledgeinform.com.
- Knowledge inForm, Inc. Unveils New
Series of Competitive Intelligence Webinars
QUINCY, Ma. – August 4, 2005
– Knowledge inForm, Inc. unveiled
today its new series of webinars for competitive
intelligence, the only series of competitive
intelligence webinars designed to support
the continuous development of competitive
intelligence skills, resources, and practices
for all levels of CI professionals. The
hour-long sessions feature a range of intelligence-related
content and learning components, including
step-by-step instructions, reference guides,
cases, best practices, current issues, and
opportunities for posing questions. The
online format enables business professionals
to develop their competitive intelligence
capabilities from the convenience of their
desktops.
This on-going series will enable the competitive
intelligence professional to develop competencies
and awareness according to their needs.
“Evolving competitive landscapes and
dynamic intelligence resources pose challenges
to professionals and businesses in staying
on top in the marketplace,” said Cynthia
Cheng Correia, Principal. “We’ve
designed flexible programs for professionals
and organizations to help them achieve this,
and the responses for CI webinars we’ve
conducted have been very enthusiastic.”
The intelligence webinars are targeted
towards various levels and functions of
competitive intelligence practice, including
competitive intelligence researchers, analysts,
managers, information professionals, marketing
specialists, and general business professionals.
Current topics include:
- CI and MI: Functions & Cross Functions
- CI-ing the Landscape: Monitoring Your
Industry & Competition
- Competitor Profiling
- Intro to CI Analysis
- New Tools & Trends in CI Research
- Online CI Research: Revving Up the
Search Engines
- Published Source Collection for Analytical
Applications
- Trade Show Intelligence
These competitive intelligence webinars
are designed to complement Knowledge inForm’s
customized consulting, training, and advisory
services. Participants can register for
webinars and find new titles in the Know!Products
section of the company’s website,
www.knowledgeinform.com.
- Knowledge inForm, Inc. Announces Upcoming
Webinar of The Woman Entrepreneur’s Guide
to Financing a Business
QUINCY, Ma. – June 27, 2005
– Knowledge inForm, Inc. announced
today its upcoming webinar: The Woman Entrepreneur’s
Guide to Financing a Business, to be held
on July 27, 2005 at 1 PM EST. The Woman
Entrepreneur’s Guide to Financing
a Business webinar answers key questions
women have about building their businesses;
explains four methods of financing a business:
Self-Financing, Debt Financing, Equity Financing,
and Grants and Awards; and presents a series
of case studies.
“Creating a financing plan for your
business is critical for entrepreneurs.
Few tools exist to both teach financial
concepts and apply them to entrepreneurial
business situations. Entrepreneurs also
face heavy time constraints, so the webinar
is the perfect solution,” said Samantha
Chmelik, Principal. “Connecting with
other business owners and hearing about
their situations establishes networks between
entrepreneurs and enables them to learn
about real world solutions to their financing
questions.”
The Woman Entrepreneur’s Guide to
Financing a Business webinar discusses the
pros and cons of different financing methods
in the context of real-life case studies.
Registrants also receive a complimentary
copy of the Know!Book, The Woman Entrepreneur’s
Guide to Financing a Business. Participants
can register for the webinar at the company’s
website, by clicking here.
- Knowledge inForm, Inc. Announces
Publication of The Woman Entrepreneur’s
Guide to Financing a Business
QUINCY, Ma. – June 2, 2005
– Knowledge inForm, Inc. announced
today the publication of The Woman Entrepreneur’s
Guide to Financing a Business. A part of
Knowledge inForm’s General Business
Know!Books series, The Woman Entrepreneur’s
Guide to Financing a Business answers key
questions women have about building their
businesses and explains four methods of
financing a business: Self-Financing, Debt
Financing, Equity Financing, and Grants
and Awards.
“With so many women entrepreneurs
and so few financial educational tools specifically
available for women business owners, we
are pleased to offer this book to help women
understand their financing options, develop
their financing strategy, and support their
businesses,” said Samantha Chmelik,
Principal. “As a women-owned business,
we are especially aware of the financing
questions facing entrepreneurs in general
and women entrepreneurs specifically.”
The Woman Entrepreneur’s Guide to
Financing a Business discusses the pros
and cons of different financing methods,
as well as tips for improving the woman
entrepreneur’s chances of obtaining
specific types of financing. A resource
list for women-owned businesses is also
included. The Woman Entrepreneur’s
Guide to Financing a Business can be downloaded
at the company’s website, www.knowledgeinform.com.
- Knowledge inForm, Inc. Announces Launch
of Market Research E-Books Series
QUINCY, Ma. – June 2, 2005
– Knowledge inForm, Inc. announced
today the launch of its series of electronic
books to help companies conduct effective
market research. The four books are a part
of the Market Research Know!Books series,
and feature modular content geared toward
the experience and needs of the business
professional: fundamental, intermediate,
and advanced market research techniques,
and project management tools used to conduct
market research projects.
“For many business professionals,
accessing the right information when and
where they need it is critical. With Know!Books,
users can download information they want
any time of the day or night, without shipping
costs or delays,” said Samantha Chmelik,
Principal. “Because Know!Books are
electronically published, they can give
professionals information about current
business practices, resources, and ideas
faster –without the delays and limitations
of traditional print publishing. Since they
are digitally stored, our users can access
or bring the books on business travels or
from office to office.”
The four books in the market research series
are: Know! Market Research for Small Businesses
and Start-Ups, Know! Market Research –
The Fundamentals, Know! Market Research
– Intermediate, and Know! Market Research
– Advanced. The series features The
Market Intelligence Circle, a framework
that helps professionals easily understand
key market forces.
Written for the entrepreneur or small business
person, Know! Market Research for Small
Businesses & Start-Ups provides an overview
of the market research process, defines
various types of research, and shows how
to conduct a market research project from
beginning to end. Sections include: designing
a research project, harnessing research
resources, defining types of research, and
presenting research results.
Know! Market Research & Analysis –
The Fundamentals describes the elemental
market research topics and techniques needed
by any business in any industry to begin
their exploration of their market. These
initial areas of research are: customers,
competitors, industry/market, and vendors/suppliers.
Know! Market Research & Analysis –
Intermediate describes the next level of
market research topics and techniques needed
by any business in any industry to begin
their exploration of their market. These
areas of research are: place/position, price,
product, and promotion.
Know! Market Research & Analysis –
Advanced addresses Customer Communication
-- the most complex and most critical level
of market research topics and techniques
needed by any business in any industry to
explore its market. The essential purpose
and ultimate goal of market research is
to discover the unmet needs of the customer.
The tools used to uncover these problems
include: surveys, focus groups, voice of
the customer, usability studies, and test
markets.
Know!Book purchasers also receive a half-hour
of consulting by email on their Know!Book
topic, which is valid for use within 30
days of purchase. The books are part of
the company’s Market Research/Market
Intelligence suite of products and services,
which include: Know!Books, downloadable
publications available at the company’s
website www.knowledgeinform.com, webinars,
in-house training, and consulting services.
Contact:
Knowledge inForm,
Inc.
Cynthia Cheng Correia
Tel: 617-479-7862
Email: info@knowledgeinform.com
|
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