Market Research/Intelligence
CI and MI Capabilities Improvement: Professional
Services Firm
The North American subsidiary of a global services
firm faced an increasingly competitive market.
They had a strong understanding of their competitors’ current
positions, but needed to take the extra step to
anticipate their competitors’ actions and
positions. They also needed to improve intelligence
communications and selected intelligence functions
within their organization.
KiF
Solution:
Knowledge inForm’s Consulting Services helped
them develop a deeper understanding of their internal
and external situation, as well as solutions for
enhancing their intelligence capabilities. KiF
devised a multi-phase plan to improve intelligence
development, intelligence-sharing, and intelligence
applications. To help them quickly develop their
capabilities, KiF also provided targeted training
and resources to their staff.
European
Expansion: Office Furniture & Supplies
Manufacturer
A North American-based office furniture and supplies
manufacturer wanted to expand its presence in Europe.
The company believed that more Europeans were working
from home offices and wanted to attract those customers.
They lacked the intelligence capabilities to assess
the general market for home office furniture and
supplies for each country, as well as lacking the
research capabilities to obtain demographic and
economic development information about each country.
KiF Solution:
Knowledge inForm’s
Consulting Services investigated
the market for home office furniture and supplies
in each European country. Using that market research
data, population growth projections, and economic
development data, KiF assessed each country’s
potential market and recommended an expansion strategy.
New Product Development Process: Financial Services
Firm
In order to expand its distribution channels,
a financial services firm decided to use third-party
distributors for its products, but was concerned
about the impact of the decision on its new product
development process. Previously, the company
heavily
relied on the direct feedback from its customers
to create new products. Now, they needed to develop
a knowledge-sharing network to continue to receive
the information necessary to create new products.
KiF
Solution:
Knowledge inForm’s
Consulting Services conducted
a benchmarking study of the new product development
process for companies using third party distributors.
Since the focus was on ensuring the incorporation
of consumer feedback, the benchmarking candidates
were chosen based on their commitment to customer
satisfaction and use of a knowledge management
system, rather than being a financial services
firm. Using the results from the benchmarking
study, KiF crafted the strategy and quality assessment
measures for both the new product development
process
and the customer feedback knowledge management
system.
Expansion & VC Funding:
Small Professional Services Firm
A small service business wanted to expand its
market presence and possibly apply for venture
capital/angel
investment. Understanding competitors and industry
pressures was critical to creating its growth
strategy. KiF
Solution:
Knowledge inForm Consulting
Services assessed the
company’s current situation and strategy.
KiF provided training, analytical frameworks,
and other resources to help this small company
understand its industry forces and dynamics,
develop competitor awareness, as well as improve
its market research methods and analytical tools.
KiF also provided Advisory Services to address
on-going strategic and tactical developments.
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