Pharmaceutical Industry
Competitive Intelligence Process
Consulting: BioPharmaceutical Company
A growing biopharmaceutical firm recognized that it was failing to generate the
type of intelligence to support management’s intelligence needs. Thus far,
the firm had been relying on information and assessments that were generated
or acquired on an ad hoc basis. It needed to establish an intelligence system
that will support a number of vital functions, including commercial product management,
R&D, manufacturing, and corporate strategy. It struggled with understanding
where to start, how to structure and manage the intelligence function, and establishing
the intelligence system in the company.
KiF
Solution:
Knowledge inForm’s
Consulting Services worked with managers
from with each of the relevant functions to assess
requirements, resources, expectations, practices,
and other key factors. This informed a more comprehensive
intelligence audit and diagnostic, which evaluated
the client’s various intelligence needs,
resources, information and workflow systems, recent
and current practices, and other key factors against
intelligence best practices. KiF provided
recommendations and defined a plan for establishing
an intelligence program that best suits their resources
and requirements, taking in to consideration ways
in which the company can build upon and use existing
resources and systems. KiF also
outlined intelligence competencies for developing
staff skills and for defining qualifications for
new hires.
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